A practical walkthrough of the complete CTV Media workflow, with focused video clips, screenshots, setup instructions and validation checks.
▶Watch the full walkthroughAll 10 chapters in one guided video · 4:01→Create the creative container that will hold the video ad and make it available to the campaign.
123Open Demand → Creatives and select Add New.
Enter a recognizable creative name and set the video duration.
Keep Active enabled, then continue to add the media asset.
Add the hosted video URL and verify the technical properties detected by the platform.
123Choose Add Media inside the creative.
Paste the public video URL into the URL field.
Confirm the media type, width, height and delivery mode, then save.
Define the campaign identity, advertiser, active dates, supplier and delivery model.
123Open Demand → Campaigns and select Add New.
Name the campaign and choose the correct advertiser.
Set the active period, supplier, CPM configuration and delivery mode.
Control the campaign's maximum spend and how that spend is distributed throughout the active period.
123Open the Budget tab in the campaign editor.
Enter the total budget and add a period-level amount when required.
Review pricing, margin and pacing before continuing.
Restrict delivery to the applications, locations, content, environments and devices that fit the campaign brief.
123Open the Targeting tab and decide whether each dimension should be restricted.
Configure application lists, countries, states, ZIP codes and IAB categories.
Review environments, TV devices, operating systems, deals, impression types and hours.
Associate the advertiser and campaign with the exchange that will send inventory and bid requests.
123Open Supply → Ad Exchanges and create or select the exchange.
Open the advertiser assignment and include the campaign advertiser.
Open campaign assignment and include the newly created campaign.
Create the tag that represents the demand source, then apply the appropriate exchange and targeting rules.
123Open Tags and select Add New.
Enter the tag name, choose Tag Based and paste the source markup.
Select the advertiser, CPM and exchange, then review tag-level targeting.
Create the channel, connect the tag and generate the VAST endpoint used by the downstream player.
123Create a channel and set its CPM, floor price and timeout values.
Add the new tag to the channel and save the relationship.
Open Share, configure the VAST parameters and copy the generated URL.
Run the generated VAST URL in a test player and confirm that both playback and tracking behave correctly.
123Paste the generated VAST URL into the custom tag field.
Run the test and confirm that the creative loads and starts playing.
Inspect the event log for impression and quartile tracking events.
Confirm that traffic is visible in reporting and that the campaign is producing the expected delivery metrics.
123Return to the dashboard and open the campaign report.
Review requests, opportunities, impressions, fill rate, revenue and spend.
Use filters and dimensions to isolate the campaign and validate delivery.
Campaign workflow completeCreative, delivery, validation and reporting are connected.